Today’s market is competitive market, and when launching a new product, it has become very difficult to get the attention of buyers due to the flow of more new similar products. So, you need to plan some promotional strategies for the advertisement of your brand to get the limelight. A new and good promotional strategy will not only increase the demand of the products among the buyers, but also it will make the buyers trust and accept new products of the brand. There are many ways you can promote your brand in physical as well as in digital environment.
1. Personal selling and product giveaways:
In-store sample giveaway is one of the popular promotional strategies. Everyone loves free sample products which make the customers rely on the products and like them instantly. Let the customers have the samples of the product and then decide to buy.
2. Premium gifts:
Whenever you are selling a product, use the strategy of giving a best promotional gift along with the product. This makes sure that the customer is going to come back again to buy that product and get another free gift. (These gifts should be given only on the basis of the product amount that the customer is buying) If possible, use your business cards in a way that the customers may use them too.
3. Digital media:
The world today is becoming digital. So, the wise decision will be if you promote your brand digitally across the world. You can contact with the regular customers and know about their opinions. Then you can use social networking and social media sites for interacting directly with the customers and providing them with adequate information about the products. Daily updates on Facebook, Twitter or Instagram will be easy for you to release information about the new products as well as your premium company gifts. You may also place advertisements of your products on many Internet pages.
4. Traditional media:
Advertising your brand or product in newspapers, magazines or television makes it easy for the customers to know about the product.
Sponsorship is the common method for promoting your brand. Sponsoring events or contests helps you in getting your brand logo noticed by huge crowd of people gathered at the events. This way, they come to know about the brand and its products which lead to sales increase.
6. Customer appreciation events and customer surveys:
Launch a customer appreciation campaign, a party or an in-store event where the new customers get to know about the product you are promoting and, the customers who already have used the product can say something about it. This way, the customers will feel that they are important to you. You may also offer free refreshments and exciting discount offers to the customers on the event. Also, at the event, the loyal and regular customers will refer the new customers to buy products from your store. So, these events can be extremely beneficial for your business.
Your customers want to know if they are valued. To make them believe that, you can contact your customers through internet or over phone and ask them if they are satisfied using your products. The more you care for your customers, the more they will be encouraged to buy the new products of your brand.